Recruiting with LinkedIn is old news by this point. But recruiters are broadening their scope and working on Facebook, Twitter, Instagram and more to find high quality candidates and try to appeal and market to them via social media. Some 78% of recruiters expect that recruiting activities will increase on social media platforms outside of LinkedIn this year. And while phone and email remain the most effective recruiting tools, social recruiting is predictably making major gains among younger generations. Instagram continues to rise in use as a platform for recruiting – growing from 18% in 2017 to 37% of recruiters using it today.
Tech companies for instance, are leveraging Instagram in creative ways to engage people for tough-to-find roles, such as developers and engineers. A large telecom giant, as an example, presented its Instagram audience with a difficult to solve puzzle and the tagline, “Think you can crack this code? If so apply to be a #Software #Developer today.”
What are the trends in recruitment?
As companies adapt to monumental shifts in remote working, recruiters are focusing on adaptability and ways to improve processes with things like artificial intelligence, machine learning and human capital management software.
What is the future of recruitment?
As technology advances, many of the formally manual processes, such as scheduling, data entry and even resume reviews, will be automated. This frees up time for recruiters to become even more focused on strategic activities, such as managing your brand as an employer and marketing to highly skilled workers for hard-to-fill roles.
What is the next big thing on the horizon for recruiting?
Recruiting is fast becoming more technical. Data analysis and digital marketing skills are growing in demand, while somewhat in juxtaposition, a renewed emphasis on human empathy is also growing. Candidates want smooth and transparent hiring processes and want to get a glimpse at the culture of your company. But at the same time, they don’t want to be treated like a number, and the human side of recruiting is more vital than ever.