Large social media networks such as LinkedIn and Facebook are a great place to find potential candidates as the majority of them will have profiles there. But there are more specialised social networks such as Behance and Doostang which can help you to find talent with specific skills.
Raising Awareness
Social media can raise the awareness of your company, attracting top talent and promoting your brand online. Over 75 percent of candidates consider a company’s brand before applying for a job. And 91 percent say that a poorly managed web presence would put them off applying.
Your company’s brand awareness can be boosted through social media. Sharing news articles and posts on social media can get your name out there and boost the perceived authority of your brand. The majority of millennials read news and articles on social media so having a presence there is essential.
Productivity
Using mobile devices and social media at work often gets blamed for causing wasted time and a lack of productivity. In fact, the opposite is often true. Using social media can actually boost productivity. A lot of time is wasted trying to contact people, setting up meetings and searching for information. By using social media, you can quickly connect with the people and find the information needed at a fraction of the time and cost of using traditional channels.
Social Media Policy
With increased connectivity, there is a need for social media to be managed in the workplace. The majority of employees carry smartphones or tablets with them at all times and have the ability to use social media constantly. Allowing employees to use social media can be good for your company but making sure employees aren’t misusing it in work time is essential. Employees social media activity may need to be monitored during the workday. Using social media to post non-work related items or posts that negatively affect your company is unacceptable. You need to make sure you have a strict social media policy in place and employees are aware of it and understand the consequences of misusing it.
Collaboration
Social media can allow you to communicate with employees around the world. Workplaces are becoming increasingly distributed, and there’s now a need to be able to connect with a global workforce. Employers can connect with staff through social media. Use it for training, meetings, and help employees to connect with each other remotely.